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GTM Success Studio

Renee & Sabra

Fractional GTM leadership for HR tech startups ready to scale

Who we serve

We work with early-stage HR tech companies that are growing, but feeling the friction that comes with scale.

 

You may be:

  • founder-led with limited GTM structure

  • hiring your first sales or CS leaders

  • struggling with inconsistent growth or retention

  • looking for experienced GTM leadership without hiring a full executive team

Strategy session

Who we are

We’re a fractional GTM team with 25+ years of combined experience across customer success, operations, and enablement in HR tech. We’ve built and scaled revenue engines at companies like Indeed and ZipRecruiter, and now we partner with early-stage startups to bring that same level of strategy and execution to growing teams.

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We help early-stage teams build the structure, systems, and strategy needed to drive more predictable revenue across sales, customer success, and operations.

What we offer

mapping

Strategy

Build the foundation for predictable, sustainable growth.

  • GTM Strategy

  • Customer Journey

  • Market Positioning

  • Pricing & Packaging

  • Team Structure

  • Growth Roadmap

Success

Turn customer success into a growth engine.

  • Customer Success Strategy

  • Onboarding

  • Customer Health

  • QBRs & Business Reviews

  • Retention & Expansion

  • Churn Reduction

presentation

Scale

Turn customers into long-term growth

  • CS/Sales Enablement

  • Playbooks

  • CRM & AI Optimization

  • Dashboards & Reporting

  • KPI Design

  • Workflow Automation

  • Team Coaching

How we work

Choose the level of support that's right for your business.

30-day 
AUDIT

A focused assessment of your current GTM motion to identify opportunities, prioritize initiatives, and create a clear roadmap for growth.

90-day 
GTM PLAN

Turn your roadmap into reality. We'll partner with your team to implement high-impact improvements, establish repeatable processes, and set your organization up for long-term success.

Ongoing
SUPPORT

Want ongoing support but not a full-time executive? We'll become an extension of your leadership team, dedicating a set number of hours each week to help your business grow.

Ad hoc
PROJECTS

Need help with a specific initiative? We offer flexible support for the GTM initiatives that matter most to your business.

Who we are

Sabra_About

Sabra Statford

Sabra Stratford helps growing technology companies bridge the gap between vision and execution. With more than 10 years of experience across customer success, sales, and go-to-market strategy, she specializes in building the systems that help organizations scale; including readiness programs, launch frameworks, customer success motions, enablement strategies, and executive feedback loops.

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At Indeed, Sabra built the company's Readiness function from the ground up and partnered with senior leaders to improve product adoption, reduce churn risk, and strengthen execution across a global organization. She is passionate about helping founders and leadership teams turn ambitious goals into repeatable processes that drive customer and business success.

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When she isn’t helping companies scale, Sabra is making the most of life on California's Central Coast. Based in beautiful San Luis Obispo, she spends her time hiking, camping and exploring the outdoors with her husband and their two young children. Whether she’s exploring a new trail, beach, or winery in Paso Robles, she brings the same energy and passion to her personal life as she does to her consulting work.

Renee Fouquet

Renee Fouquet is a customer success and GTM leader with more than 15 years of experience helping high-growth technology companies build scalable organizations. Throughout her career, she's led customer success teams, improved retention, built operational frameworks, and partnered with executive leadership to create customer experiences that drive long-term growth.

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At ZipRecruiter, Renee oversaw more than $200 million in enterprise revenue and led a customer retention initiative that improved retention by 42% year over year.

 

She has also founded and operated multiple businesses of her own, giving her a unique appreciation for the realities founders face every day. From building systems with limited resources to wearing multiple hats and making tough tradeoffs, she combines enterprise best practices with the practical mindset of an entrepreneur.

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Renee lives in Austin, Texas, with her husband and two young boys. Outside of work, she's passionate about wellness, travel, cooking, and making memories outdoors with her family.

Renee_About

Let's Connect!

Send us an email at hello@gtm-success.com

Or connect with us on LinkedIn:
Renee | Sabra
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